diff --git a/drb-c2-core/app/routers/trips.py b/drb-c2-core/app/routers/trips.py
index bd5b430..ef9d769 100644
--- a/drb-c2-core/app/routers/trips.py
+++ b/drb-c2-core/app/routers/trips.py
@@ -145,6 +145,7 @@ Current itinerary:{itinerary}
 
 Guidelines:
 - Be conversational and concise — don't over-explain.
+- Format all responses using Markdown: use **bold** for place names and key details, bullet lists for options, and [links](url) for Maps links.
 - When the user mentions places, activities, or asks for suggestions, search for them with search_places before proposing.
 - Use propose_event for each concrete suggestion — one call per event. The user will approve or skip each one.
 - Be mindful of the existing schedule when assigning times. Avoid obvious conflicts.
diff --git a/drb-frontend/app/trips/[id]/page.tsx b/drb-frontend/app/trips/[id]/page.tsx
index b291e4a..bf1d514 100644
--- a/drb-frontend/app/trips/[id]/page.tsx
+++ b/drb-frontend/app/trips/[id]/page.tsx
@@ -1,6 +1,7 @@
 "use client";
 
 import { useCallback, useEffect, useRef, useState } from "react";
+import ReactMarkdown from "react-markdown";
 import { useParams, useRouter } from "next/navigation";
 import { useAuth } from "@/components/AuthProvider";
 import { c2api } from "@/lib/c2api";
@@ -614,7 +615,24 @@ function AssistantPanel({
                   : "bg-gray-800 text-gray-200"
               }`}
             >
-              {msg.content}
+              {msg.role === "user" ? msg.content : (
+                <ReactMarkdown
+                  components={{
+                    p: ({ children }) => <p className="mb-1 last:mb-0">{children}</p>,
+                    ul: ({ children }) => <ul className="list-disc list-inside space-y-0.5 my-1">{children}</ul>,
+                    ol: ({ children }) => <ol className="list-decimal list-inside space-y-0.5 my-1">{children}</ol>,
+                    li: ({ children }) => <li>{children}</li>,
+                    strong: ({ children }) => <strong className="font-semibold text-white">{children}</strong>,
+                    a: ({ href, children }) => (
+                      <a href={href} target="_blank" rel="noopener noreferrer" className="text-indigo-400 hover:text-indigo-300 underline">
+                        {children}
+                      </a>
+                    ),
+                  }}
+                >
+                  {msg.content}
+                </ReactMarkdown>
+              )}
             </div>
 
             {/* Suggestion cards */}
diff --git a/drb-frontend/package.json b/drb-frontend/package.json
index 24bdca5..546632c 100644
--- a/drb-frontend/package.json
+++ b/drb-frontend/package.json
@@ -14,7 +14,8 @@
     "react-dom": "^18.3.0",
     "firebase": "^10.12.0",
     "leaflet": "^1.9.4",
-"react-leaflet": "^4.2.1"
+"react-leaflet": "^4.2.1",
+    "react-markdown": "^9.0.1"
   },
   "devDependencies": {
     "typescript": "^5.4.0",